University Identity

Cal Poly Name Usage

In addition to applying the University Identity and Communication Elements to official Web pages, usage of the university name on official Web sites should conform to generally recognized abbreviations or short forms. California State Statute reserves use of the names "California Polytechnic State University" and "Cal Poly" to the California State University System. This statute also prohibits the external manufacture, use, display or sale of products with these names without the written consent of the university. Please refer to the Cal Poly Trademark Licensing website for additional information on licensing and use of the trademarks (names, marks, logos) of California Polytechnic State University.

For reference, the formal name derivations of the university are:

  • California Polytechnic State University
    and
  • Cal Poly

Other less formal, but recognized name derivations that can be used are:

  • Cal Poly at San Luis Obispo
  • Cal Poly San Luis Obispo
    (Note: if using this word combination, the San Luis Obispo must be a smaller font than the university name and must not appear connected as if one string of words)

The full "address title" of the University may also be used but must appear as follows:

  • "California Polytechnic State University, San Luis Obispo, California 93407"

If the name is used within text or narrative, uses may include: "Cal Poly in San Luis Obispo" or "California Polytechnic State University in San Luis Obispo". However, these forms are not to be used in titles, heads, or key identifiers.

Note: Only the Athletics Department may use the connected letters "CP" as a substitute for the Cal Poly logo.

Examples of improper uses of the University name are:

  • Cal Poly San Luis Obispo
  • Cal Poly State University
  • Cal Poly State University SLO
  • Cal Poly State University San Luis Obispo
  • Cal Poly University
  • California Polytechnic University
  • Cal Poly SLO
  • Poly
  • CPSU
  • CPSU SLO
  • CPSLO

Please contact Public Affairs if you have questions about specific uses of the Cal Poly name.

- Reviewed by Public Affairs 5/9/05