Building

Meta Tags

This section is under development.

Meta Tags and the <title> tag - Use of the Title tag is required on Official Cal Poly Web pages.

Meta Tags

Meta tags are hidden HTML tags that allow you to include descriptive information about your web documents that can be indexed by search engines and searched for by users. Meta tags contain keywords and descriptions specific to each page so users can more easily find the information they are searching for. By fine-tuning the way you code, name, and organize documents, you can enhance the quality of search results with popular search engines such as Cal Poly's PolySearch, Google, and AltaVista. Meta tags and the title tag are embedded in the <head> section of a web page and don't affect how the page is displayed in a browser because they are hidden elements. Cal Poly requires the use of hidden tags within official campus Web pages to identify the following:

  • Page title (this is not a Meta tag but is also embedded in the <head> section)
  • Department ownership
  • Brief description of document
  • Keywords that represent the page's content

See Inserting META Tags and Title Tag for more information on how to do it.

Title Tags

Title tags allow you to create concise, unique, and descriptive titles, which appear in the title-bar at the top-left corner of the browser window. Titles help users find your pages; make search results easier to understand; influence the rank of the page on search engine results; are the link name for each found page on search engine results and for saved bookmarks.

For more information on why Titles are important see Titles and Headings.

See Inserting META Tags and Title Tag for more information on how to do it.